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Mission and Vision

Mission and Vision NEWS

CORPORATE MISSION - WHO WE ARE

Kuncai makes unique, world-leading effect pigments that give color, sparkle and allure to automotive and industrial coatings, plastics, cosmetics, personal care products, printing inks and a wide range of other products. Our color creativity, drive for innovation and ability to help customers achieve their product positioning objective have paved the way for us to become a globally recognized effect pigment brand.

COMPANY VISION - WHERE WE ARE HEADING

Our goal is to become a world-leading pigment brand, recognized for the quality and innovation of its effect pigments. With cutting-edge facilities and peerless expertise, we offer the versatility and scientific knowledge our customers need to succeed in constantly changing market conditions.

We bring color to the world.

CREATORS OF PIONEERING EFFECT PIGMENTS

“We believe our products have the ability to enhance the human experience through esthetic appeal.
Kuncai seeks to provide global leadership in our industry through constant innovation,
meeting the everchanging expectations of our customers”